Artistic Edition
The 1930s cord strap, remade in gold and diamonds.
← Back to StoriesA direct descendant of the 1936 Reverso Cordonnet, which was worn on a plain black silk cord in keeping with 1930s fashion. The “cordonnet” idea has been reinterpreted more than once since: a 2021 Duetto version pairs a diamond-set cord with mother-of-pearl and onyx dials, while an earlier 2013 piece used a diamond-set twisted rope bracelet — visually closer to a woven cord rendered in gold and stones than to a fabric strap — on a small reversible case.
Sources: Luxe Magazine · Watches News · Lifetime Magazine
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Mother-of-pearl on the day dial, onyx on the night dial, with the cord itself set in diamonds. No individual reference number is issued for this piece.


A small reversible Reverso on a fully diamond-set, twisted rope-style bracelet in white gold — one face a lapis lazuli dial signed simply “Reverso,” the other a fully pavé diamond dial. Promoted by Jaeger-LeCoultre for the 70th Venice International Film Festival (28 August – 7 September 2013, hashtag #JLCliveMOSTRA), shot against Piazza San Marco’s colonnade and the winged lion of St Mark. No reference number has been confirmed for this piece; details here are drawn from the promotional photography alone.
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