The Collectors

The people behind
the second faces.

20 collectors, 43 stories. Each wrote about their own Reverso: how it reached them, and why the back looks the way it does.

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Mitch & Linda Katz

10 stories · Grande Reverso 101 Art Déco · Reverso Duoface · Reverso Duetto, rose gold

For Mitch Katz and his wife Linda, watches have never been simply objects to collect. They have become part of a life together, connected to friendships, travels, accidents, laughter, personal milestones, and the people they have met along the way. That same belief, that the real value of a watch…

Randy Kamin

1 story · Reverso

The very first JLC Randy ever bought is already written into his will — engraved with the family initial, and meant for his son one day. It turned out to be the start of a collection nineteen watches deep, and counting.

Edi, Deni & Brion Shipoli

5 stories · Reverso Tribute Duoface, Casa Fagliano · Reverso Tribute Nonantième · Reverso Tribute Monoface, green dial

For Edi and Deni Shipoli, collecting watches has never really been about building a collection according to a plan. The watches that have stayed with them are usually the ones that became connected to something else: a place, a friendship, a journey, an achievement, the birth of their son Brion…

Sarp Vahabi

1 story · Reverso monoface, steel — dial signed Golay Fils & Stahl

Sarp Vahabi collects Reversos for the reason the watch has always invited: the blank reverse, and what people chose to put on it. Most of those engravings are private — an initial, a date, a message meaningful to one person and unreadable to everyone since. Occasionally one preserves something…

Roni Madhvani

1 story · Reverso with enamel and engraved portrait of Jalaram Bapa

Roni Madhvani is a collector whose taste has always been drawn toward the unusual. Based in Kampala, Uganda, he has built a collection around vintage watches with character: unusual cases, double-signed and enamel dials, clocks and pocket watches, and particularly pieces from the Art Deco period.…

Farhan Hussain

2 stories · Reverso with lacquered lettering · Reverso, black dial

Farhan Hussain collects from London, where two Reversos in his collection have become tied to his two children — one ordered a week after his daughter was born and personalised with her name, the other bought years earlier and engraved before his son arrived.

Robin Tong Lin Wong

3 stories · Reverso Tribute Nonantième · Reverso Tribute Geographic · Reverso Or Deco Milanese

Robin Tong Lin Wong collects from Singapore, and Jaeger-LeCoultre has always been his favourite maison. His most personal Reverso marks a professional milestone rather than a family one: the technology startup he backed as an investor and joined as an early employee, and the exit that followed.…

@decowatches

3 stories · Reverso Classic, 45.6mm · Reverso Tribute, 40.1mm · Reverso Tribute Duoface Tourbillon, stainless steel

A Reverso collector known on Instagram as @decowatches. His two engraved pieces trace two different threads of his life: a promise made to his wife on their honeymoon in Milan, and more than two decades spent playing guitar, including one professional stretch. A third, a steel Tribute Duoface…

A DC Watch Enthusiast

1 story · Reverso, green dial

A DC-area watch enthusiast whose Reverso marks a specific professional milestone: joining the Advisory Board of George Mason University’s Costello College of Business, translated into the watch’s own hand-decorated case back rather than a literal school crest.

Paul Stewart

1 story · Reverso Tribute Monoface Small Seconds

Paul Stewart’s Reverso carries a piece of family history few watches could: an engraved portrait of his great-great-grandfather, taken from a sketch drawn generations ago by a cousin who happened to be a working artist.

Taylor Wos

1 story · Reverso

Taylor Wos grew up in New York City sharing a love of Art Deco with her architect father. That shared interest became the one-of-one engraving on the back of her Reverso, since recognized by other collectors and once photographed for The New York Times.

Rashawn Smith

1 story · Reverso, Jaeger-LeCoultre × Aston Martin

Rashawn Smith collects under the name Fit 2 Win. His Reverso is a 2007 Jaeger-LeCoultre × Aston Martin collaboration piece, acquired secondhand from the original owner’s son in a sale that started as a favor and ended as a purchase.

Haoming Wang

1 story · Reverso

Haoming Wang shares his watches on Instagram as @h.m.montre. His Reverso is a tribute to the musician Sarah Àlainn: a commissioned illustration hand-engraved on the case back, and a strap chosen to bring back the one thing engraving could not carry, its colour.

SM

1 story · Reverso, hand-wound, time only

SM is a collector in Hong Kong who shares this story under initials. The Reverso was a surprise gift from a godfather; the dragon on its back was designed over drinks and sketches with the engraver Carlos Koo.

Bird

1 story · Reverso, manual wind, about 35 × 19 mm

Bird collects Reversos with a close eye for proportion: after trying almost every size on a small wrist, the smaller vintage case won. A love of Japanese city pop shows up in the straps, made in unusual colours with contrasting stitching and linings that do not match.

@jlc.reverso

6 stories · Grande Reverso Day/Night, Limited Thailand Edition · Grande Reverso “25th Anniversary of the Liberation of Kuwait” (rose gold) and “55th Anniversary of the Nation of Kuwait” (steel) · Reverso 60ème, Grande Taille

A Reverso collector in Thailand who shares the collection on Instagram as @jlc.reverso. The pieces here follow one thread: the Reverso as a record of history, from a coloured dial of 1933 and the first complicated Reverso of 1991 to editions made for Thailand and Kuwait, a tourbillon given a dial…

Ian Cassar

1 story · Reverso, engraved with the Cassar coat of arms

Ian Cassar collects from Malta. The Reverso here carries the Cassar family coat of arms, engraved by Jaeger-LeCoultre through the island’s jeweller, run by an old school friend, and it is meant one day for the next generation.

@wristwatch_kitja

1 story · Grande Reverso Ultra Thin, Edition Spéciale Rouge

A Reverso collector known on Instagram as @wristwatch_kitja, whose love of one red dial led to a first trip abroad made purely to find a watch.

Win

1 story · Reverso Duoface

Win started looking at watches in high school. The first Reverso, a Dual Time on an ostrich strap, was a mother’s offer, set aside for a week and sold in the meantime. Almost twenty years on, a Reverso Duoface brought the whole moment back.

@thefinesttastesclub

1 story · Reverso, steel and gold, retailed by Favre-Leuba & Co., India

A collector known on Instagram as @thefinesttastesclub, drawn to the Reverso’s design and to the history it carries. This 1930s example, sold through Favre-Leuba in colonial India, turned up in West Bengal in 2026 with the traces of a removed engraving still on its back.

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Every Reverso has a second side.

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